Da Fish Ting


Branding, Digital Design, Graphic design, Packaging


Brand Identity Redesign

New positioning and rebranding project for Da Fish Ting.

Da Fish Ting offers mobile seafood cuisine with a strong personality: ready for experimentation, informal in welcome, passionate and sincere in communication. These elements, combined with the strong passion of the DFT team, were the starting point for defining the new brand identity of the London-based hawker.

An instinctive and confident attitude, stated in the new payoff and reflected in the graphic layout of the communication, the design of the new packaging, the sales stands, and the social communication.